Juventus Reshapes Power Structure with Massara and Chiellini
Juventus have wasted no time drawing the blueprint for their next era. One month after leaving Roma, Frederic Massara has walked straight into one of the most influential jobs in Italian football, confirmed on Tuesday as the club’s new Chief Football Officer. Alongside him, a symbol of the Bianconeri’s modern history, Giorgio Chiellini, has been handed a freshly created position at the heart of the club’s institutional future.
It is a double move that says as much about where Juventus want to go as it does about where they’ve been.
Massara to command the football engine room
Massara, 57, will report directly to Chief Executive Officer Giovanni Carnevali and assume control of the men’s football division. His brief is clear: organise, modernise, and sharpen Juventus’ sporting strategy.
“Frederic Massara has been appointed Chief Football Officer of the Club. In his new role, Frederic will report directly to the Chief Executive Officer, Giovanni Carnevali, with the aim of strengthening the organisational structure of the men's football division,” Juventus announced.
The club have handed him the keys to the sporting department. He will oversee the management and development of the men’s side, working “in close collaboration” with Sporting Director Marco Ottolini to define and implement the club’s football strategies and projects.
This is not a leap of faith. Massara arrives with a reputation carved at AC Milan and AS Roma, where he became one of the most respected executives in European football. Juventus underlined that pedigree, stressing how he has “made a significant contribution to the development of a number of prestigious clubs, including AC Milan and AS Roma.”
For a club still rebuilding its competitive and financial standing, Massara’s appointment is a statement: the football operation will be run by a specialist who knows the terrain, from scouting and squad planning to navigating the transfer market’s tight corners.
Chiellini, from the pitch to the power corridors
If Massara brings external expertise, Chiellini offers something different: institutional muscle and decades of Juventus DNA.
After spending the last year as Director of Football Strategy, the former captain now steps into the new role of Chief Club Affairs Officer. It is a title that might sound corporate, but its scope is anything but cosmetic.
“Giorgio Chiellini takes on the brand new role of Chief Club Affairs Officer, strengthening Juventus' ability to engage, build relationships and represent its interests with key institutions, strategic stakeholders and sporting organisations, both in Italy and around the world,” the club confirmed.
Chiellini will become one of the faces of Juventus in the boardrooms and committee meetings that shape the modern game. From league politics to relations with governing bodies and commercial partners, he will be tasked with defending and advancing the club’s interests on every front.
For a club that has spent recent years under intense scrutiny and pressure off the pitch, placing a figure of Chiellini’s stature in that role is no coincidence. He knows the club, he knows the institutions, and he commands respect.
Carnevali’s new Juventus takes shape
These appointments also mark the first major structural moves under Giovanni Carnevali, who took over as CEO and General Manager last month, replacing Damien Comolli after barely a year at the Allianz Stadium.
Carnevali did not hide his satisfaction with the new hierarchy.
“I am convinced that we are building a solid, competent and cohesive structure, capable of supporting our ambitions both now and in the future. We are delighted to welcome Frederic into the great Bianconeri family. His expertise and in-depth knowledge of football represent an added value and complement perfectly the professional skills already present within the Club's organisational structure,” he said.
The message is unmistakable: Juventus want a tighter, more coherent leadership spine, one that blends external know-how with internal identity.
On the pitch, the first signs of that new direction are already visible. The club have confirmed their first summer signing, bringing in Italy winger Jeff Ekhator in an €18m deal, including add-ons. A fresh face for the squad, arriving just as the club’s executive tier is being rebuilt.
New executive brains. A legendary captain in a new suit. A CEO intent on drawing firm lines for the future.
Juventus are not just changing players this summer. They are changing the way the club is run – and the real verdict on these moves will be written where it always is in Turin: in trophies, or the lack of them.
