Brighton Signs Canada Striker Promise David on Loan

Brighton have moved to sharpen their attack with the signing of Canada striker Promise David from Royale Union Saint-Gilloise on a season-long loan, which includes an obligation to buy for a reported £22m.

The 25-year-old arrives with a serious scoring record behind him. Since joining Union Saint-Gilloise in 2024, David has hit 41 goals and supplied nine assists in 82 appearances, numbers that quickly put him on the radar of Premier League scouts.

His route to England has been anything but straightforward. David began his career in Canada before spells in Croatia and the United States, then took the less-travelled path through the Maltese Premier League with two different clubs. From there he moved to Estonian side Nomme Kalju, a springboard to his breakout in Belgium with Union Saint-Gilloise.

That journey has been mirrored on the international stage. David featured in four of Canada’s five World Cup matches, coming off the bench each time, and scored in the 2-1 group-stage defeat to Switzerland. It was a brief cameo, but one that underlined his threat in tight games.

"Promise is someone we have been watching for some time, he is an out-and-out striker who possesses outstanding physical attributes and a track record of scoring goals," said Brighton sporting director Mike Cave. "His experience at international level and in European competition will hopefully prove valuable this season.

"At 25, he's entering his prime playing years and we're excited to see him continue to develop in our environment."

Brighton have built a reputation for spotting value in emerging forwards. Now they are betting that David’s prime years will explode on the south coast, not just in Belgium’s top flight or on the World Cup stage.