Ipswich Town Unveils New Kits for 2026/27 Premier League Season
Ipswich Town have given supporters an early taste of the 2026/27 Premier League season, unveiling home and away kits that lean heavily into the club’s history, its stadium and its community.
Home shirt under the lights
The new home strip is built around a simple idea: Portman Road at night.
The shirt, in the club’s traditional blue, carries an embossed graphic that mirrors the pattern formed by the structures between the floodlights on both the Sir Bobby Robson and Sir Alf Ramsey Stands. It’s a subtle detail, but one that ties the design directly to the ground and those atmospheric evening kick-offs that have defined so many eras at Ipswich.
A navy trim frames the neckline and sleeves, while white side panels cut down the shirt and flow cleanly into a blue side trim on the white shorts. The socks stay blue, finished with a white-and-blue turnover that keeps the set tight and familiar.
It’s the fifth straight season Umbro have produced Town’s kits, and it may be their last. The club are expected to switch suppliers next summer, with Nike strongly tipped to take over.
A modern echo of ‘Abbot Ale’
The away kit reaches back three decades.
Supporters of a certain age will instantly recognise the inspiration: the cream and black ‘Abbot Ale’ away strip worn between 1996 and 1998. This time, though, the design team have flipped the script. Horizontal red and black stripes replace the solid black verticals of the original, giving the shirt a bolder, more aggressive feel while keeping that nostalgic cream base in play via the detailing.
The club crest follows the late-nineties theme, reworked in red and black as it was on that much-loved strip. Black shorts and black socks with a cream turnover complete a kit that feels like a deliberate nod to the past without simply copying it.
Sponsors and the wider stage
Both home and away shirts carry the logo of main sponsor Halo across the chest, a constant in recent seasons, while Ed Sheeran’s Play tour logo appears on the sleeve, extending the now-familiar link between the global music star and his hometown club.
A third kit will follow once the campaign is under way, adding another option to what will be Town’s first Premier League wardrobe in a generation.
Kits with a purpose
The launch isn’t just about fresh shirts on the shelves.
Town have tied the reveal to a sizeable commitment to grassroots football across Suffolk, offering every club in the county a grant towards their youth team kit for the new season. Representatives from around 40 clubs that have already taken up the offer attended the event at Portman Road, sharing the stage with first-team players from both the men’s and women’s sides.
It turned a standard kit unveiling into something more like a county gathering, with the club’s return to the top flight framed against the next generation pulling on their own colours.
On sale and in demand
The full range is out now, both online and at Planet Blue. Men’s, women’s and youth sizes are available, with adult shirts running from S up to 5XL and women’s fits from size 8 to 20. Children’s mini-kits are also on sale.
Planet Blue opens from 3.15pm to 8pm today, then 9am to 5pm on Saturday and 10am to 4pm on Sunday, while the new shirts will also be on sale at the Halo Festival at Trinity Park on Saturday.
One detail will have to wait: shirt printing with names from the men’s and women’s squads will only be available once the new Premier League numbers are confirmed. For now, the designs stand on their own, carrying the weight of a club stepping back into the spotlight and making sure Suffolk’s football future looks just as sharp.
